Developing Landing Pages - the Basics

First ask yourself these questions:

What am I offering?Who do I want to appeal to?What do they need to do to particiapate?Write down all the ideas you have...make the list as long as necessary. Then take it to it's core.
Think of your landing page a summary of all the aspects of the service you are offering. The goal of the landing page is to usually interest potential clients "quickly", or to have them take 'quick' action...you can follow up with them later.


Call to action

Ensure you have included a call to action towards the top of the page. This will work on more impulsive people or those who are already familiar with what you are offering. There should be calls to action sprinkled throughout the remainder of the content as different people have different tipping points in the process. The call to action should be linked to the your presentation page. A call to action is simply telling the potential client what they need to do in order to receive whatever you are offering e.g. "for more information" or "subscribe now!"


Short statements

There's no need to get long-winded on a focused landing page. Your sentences should be brief or dot-points, but provide valuable bite sized chunks of information. Always offer an avenue of communication for further information for the more inquiring and discerning potential clients.


Length of pages

This will vary greatly and there doesn't appear to be a a hard and fast rule as to how long a page should be. I feel that the more unique an item is, the more content will be needed to convince a client to explore the possibility of purchasing; but remember that calls to action should be within easy reach throughout the page and not have to be hunted for.